Mazu Swim's #2HourEmpower event is designed to bring REAL women into our scope and hold a microphone to their opinions on swimwear today. This year we asked a group of real women to join us in final design decisions on our 2018 collection. This discussion was REAL! And REAL decisions were made based off REAL opinions. We want to know what our customer wants... so we just... asked! Take a look at this video to see a sneak peak at 2018 and the very interesting and telling discussion we had with some awesome ladies!
"Mazu Swim, a digital swim brand that delivers garments that fit sizes 4 to 24W, isn’t taking the one-size-fits-all approach when it comes to finding the right swimsuit.
“We saw a huge void in the market and we felt like women were being underserved in the swimwear category. From a design aesthetic, a lot more companies don’t focus on beautiful prints and comfortable silhouettes that treat a woman well,” Mazu Swim CEO and co-founder Kara Palmeri said. “We wanted to create a special and attentive service for women buying swimsuits.”
Mazu Swim’s fit guide claims to help women find their perfect suit in just a few steps. First, they need to measure themselves, but they’re not left to their own devices. Photos and instructions direct her on how to do it correctly. Shoppers then cross reference their measurements with their dress and pant sizes in the company’s size chart to find their Mazu Swim size. Finally, a shop by shape section is also included for consumers, allowing them to find the cuts that work for their body types.
If consumers are still unsure about the proper size suit to buy, they can reach out to a personal Swimsuit Pursuit Stylist on the website. Consumers fill out a short form with their measurements, problem areas and style, and the stylist will respond with recommendations."
Mazu Swim, launched by husband and wife team Kara & Frank Palmeri, is here to save the day. It produces a swimwear line designed for new moms who are looking for an extra bit of coverage. "Being a mom myself, I know your body goes through abundant changes post childbirth," Kara, who is the brand's creative director, tells Fast Company. "I saw a huge void in the market in this category. "Most "mom swimwear" had a potato sack look to it."
First For Women - Your Best Swimsuit
First For Women highlights Mazu Swim's Twist Knot Empire Swimdress in Eden's Island as FIRST PICK for your best swimsuit! "A swirling print adds optical volume to the bust while gathered fabric below drapes over hip and belly bulges."
Mazu Swim is an all-inclusive swim line with a mission to serve real women by identifying their underestimated but universal needs. The brand supports body positivity and has gone above and beyond in creating a swim line that appeals to all shapes and sizes.
Go For Quality
As a mom, you are going to be spending a good amount of time sitting on the edge of the pool or in the sand. This can be hard on suit! So look for a suit that is going to survive more than 2 trips to the pool without getting a worn-down, saggy rear end. I’ve had trouble with cheap suits in the past and love that my Mazu swim suit feels higher quality! This is a swim suit that should survive the summer!
New York City-based Mazu Swim designs and manufactures fashionable swimwear separates and cover-ups for women sizes 8-24. The brand, created by a husband and wife team with over two decades of swimwear industry experience, offers women sophisticated prints and thoughtful silhouettes including bikinis, tankinis one-piece swim styles and cover-ups.
In addition to using the highest-quality fabrics and exclusively designed prints, Mazu Swim boasts an unparalleled customer service policy including access to a personal ‘Swimsuit Pursuit Stylists,’ $5 flat-rate shipping, free returns and complimentary exchanges. Swimsuit Pursuit Stylist (SPS) is your very own SPS is at your service whenever you need, ready to answer any questions regarding your personal Swimsuit Pursuit.
"I've always been a little nervous about buying swimwear online. I thought it would be hard to match up the pieces or get just the right fit. It's even harder after having four kids! But with Mazu Swim, I learned that online shopping for a swimsuit can be easy and fun."
"I haven't felt this confident about a bathing suit in years, yet it also looks just as nice on my teen daughter who loved the vintage look. It's truely a set that breaches the generation gap. It's very comfortable and casual. It's perfect for our long days on the beaches at the Jersey Shore."